Businesses call on the EU co-legislators to clarify, harmonise and simplify the Green Claims Directive to ensure the adoption of a framework safeguarding businesses’ competitiveness

EUROPEN, alongside 13 leading industry associations, urges EU policy makers to clarify, harmonise and streamline the Green Claims Directive.

We fully support the Directive’s goal of ensuring trustworthy information to consumers and a level playing field for all economic operators. This is why a proportionate and clear framework is crucial to empower both companies and consumers in the green transition.